Changing the Game
Changing the Game
Thursday, December 11, 2008 | 2:00pm - 3:00pm
Location: 
Wiesner Room
Speaker: 
Ethan Mollick
This lecture will examine the ways games are influencing the future of business, and especially the future of banking. Among other topics, Mollick will cover the use of games for financial literacy and education, user experience design, increasing motivation and performance, and collective innovation and problem solving.
Biography: 
Ethan Mollick is the author of Changing the Game: How Video Games are Transforming the Future of Business. He is a PhD candidate in technological innovation and entrepreneurship at the MIT Sloan School of Management. He has consulted to companies ranging from General Mills to Eli Lilly on issues related to innovation and strategy. He has also worked extensively on using games for teaching and training, including on the DARWARS project of the Defense Advanced Research Projects Agency. He was a founder of eMeta Corporation, the world's largest supplier of software for selling content online, which was sold to Macrovision in 2006.