In this welcome return to the Media Lab, Bill Moggridge will introduce some of the innovators in the design of social media, interviewed for his recent book Designing Media (MIT Press). He will compare the approaches used for the design of social networks, crowd-sourcing and co-creation, illustrating how mainstream media has changed and how new patterns of media consumption are emerging.
Bill Moggridge is the director of the Smithsonian's Cooper-Hewitt, National Design Museum, the only museum in the United States devoted exclusively to historic and contemporary design. Moggridge designed the first laptop computer, the Grid Compass, launched in 1982. He describes his career as having three phases: first, as a designer with projects for clients in ten countries; second, as a co-founder of IDEO, where he developed design methods for interdisciplinary design teams; and third as a spokesperson for the value of design in everyday life, writing, presenting, and teaching, supported by the historical depth and contemporary reach of the museum.
A Royal Designer for Industry, Moggridge pioneered interaction design and is one of the first people to integrate human factors into the design of software and hardware. He has been a trustee of the Design Museum in London, Visiting Professor in Interaction Design at the Royal College of Art, and Consulting Associate Professor in the design program at Stanford University. He served as Congress Chair for CONNECTING'07, the Icsid/IDSA World Design Congress held in San Francisco in October 2007. He was honored with the Lifetime Achievement Award at Cooper-Hewitt's National Design Awards in 2009, and the Prince Philip Designers Prize in 2010.
His first book, Designing Interactions (http://www.designinginteractions.com), tells the story of how interaction design is transforming our daily lives. His next book, Designing Media (http://www.designing-media.com), examines the connections between traditional mainstream media and the emerging digital realm. Both are published by The MIT Press.
