Faculty Profiles Dan Ariely Alfred P. Sloan Professor of Behavioral Economics Co-Director, SIMPLICITY Group: eRationality Office: E56-311 Phone: (617) 258-9102 Fax: (617) 258-7597 E-mail: ariely@media addresses are formatted username@media.mit.edu URL: http://www.media.mit.edu/~ariely   Biography Professor Dan Ariely, who holds a joint appointment between MIT's Program in Media Arts and Sciences and Sloan School of Management, is the principal investigator of the Lab's eRationality group and co-director of the Lab's SIMPLICITY consortium. He is interested in issues of rationality, irrationality, decision-making, behavioral economics, and consumer welfare. Projects include examinations of online auction behaviors, personal health monitoring, the effects of different pricing mechanisms, and the development of systems to overcome day-to-day irrationality. Ariely received a PhD in business administration from Duke University, a PhD and MA in cognitive psychology from the University of North Carolina at Chapel Hill, and a BA in psychology from Tel Aviv University. Faculty Profiles Index