Susan Schuman

For the past two decades, Susan Schuman has worked alongside CEOs and their leadership teams to define—and then attain—greatness for their companies. She has worked with leaders at Blackstone, IBM, eBay, Facebook, Groupon, GE, Target, Starbucks, Old Navy, The CW, Lifetime, and Onyx. She helped build and currently serves as CEO of SYPartners—a firm steeped in the belief that transformation of individuals, teams, and institutions requires equal parts empathy, aspiration, and a bravery to act. SYPartners’ consulting work has been recognized in The Wall Street Journal, Fast Company Magazine, and Fortune Magazine for its uniquely human-centered approach. In 2011, Schuman helped build and launch SYPartners Products, dedicated to taking the 20 years of knowledge the firm has gained about transformation and bringing it to managers, teams, and individuals. The first offering, Unstuck, is an award-winning iPad app—an in-the-moment approach to personal growth for anyone who wants to live better daily. Next will be Teamworks, a set of digital tools focused on helping managers and teams develop the habits that let them perform at their very best. Prior to SYPartners, Schuman was the general manager of Studio Archetype, one of the first web-design firms in the country. She also ran her own marketing and product-strategy consulting firm, and spent seven years at Apple, where she was group manager of Worldwide Product Marketing.