According to a recent interactive TV study by TechTrends, Inc., most major pay TV networks can simplify their ITV programming decisions by recognizing which services are most likely to satisfy their loyal viewers. Frequent viewers of Nickelodeon, for instance, exhibit the highest percentage of interest in 5 of 11 leading ITV services, followed by viewers of Lifetime TV (3 of 11). The study also reveals that a greater percentage of Nickelodeon (NYSE:VIA) viewers than other network viewers access the Internet on their PC while watching TV. (Chart: http://www.techtrends.com/release.html)

Additional data findings from the study reveal that:

- Video-on-demand, the most popular application among all viewers, sees the most interest from Nickelodeon viewers.

- Internet access rates are highest among people who watch ESPN (NYSE:DIS) often.

- Broadband Internet access is most prevalent among frequent viewers of CNN (NYSE:AOL).

- TV-based banking and investing services are most popular among frequent CNN viewers.

- Personalized TV channels attract the most interest from frequent TNT viewers.

- TV-based Internet services appeal most to frequent viewers of the USA Network (NASDAQ:USAI), although more TBS viewers are willing $18 per month for these services.

To download a sample report, please visit http://www.techtrends.com/tvnetwork.html