Co. at a Glance: WINK COMMUNICATIONS
Co. Name: www.wink.com
Headquarters: 1001 Marina Village Parkway, Suite 100, Alameda, CA 94501
Allen Thygesen, EVP Sales & Bus. Devmt. Allan.thygesen@wink.com
Ownership: Nasdaq: WINK
Investors: Vulcan Ventures, Microsoft, Goldman Sachs, Motorola, DirectTV, Scientific Atlanta, EGI, Toshiba, NTT, GE Capital Services, Benchmark Capital
Tech. Category: Enhanced TV
Mission:
Wink provides a complete end-to-end system for low-cost electronic commerce on television. The Company's system, Wink Enhanced Broadcasting, allows advertisers, merchants and broadcast and cable networks to create interactive enhancements to traditional television advertisements and programs. With a click of their remote control during an enhanced program or advertisement, viewers can purchase merchandise or request product samples, coupons or catalogues.
Products/Services:
Wink delivers the interactivity synchronized to television programming and advertising; interactive enhancements are available which you can choose to see while watching that show or ad. You can order products or request information, play trivia games about the show, look at statistics on a ballgame, and more, while continuing to watch the program.
Wink collects the responses for purchases and information requests, aggregates them, and forwards them to the appropriate advertiser, merchandiser, or programmer. Wink provides a secure system that ensures you receive the product or information you requested.
Partners:
ABC,NBC, CBS, Fox, CNN, ESPN, HBO, TNT, Lifetime, Discovery, TBS, …DirectTV, EchoStar,…TimeWarner, Cox, AT&T, Comcast
Press Links: http://www.wink.com/contents/PressReleases.shtml
11/29/00 Comcast agrees to deploy Wink in all 1.5M Digital Households
11/21/00 Wink to Enhance Television to Adelphia
Digital Customers
Adelphia to deploy Wink interactive TV service as a standard digital cable feature
10/25/00 Wink Owns #1 Slot in Interactive Households in the United States
10/18/00 Wink empowers Fox Prime Time Entertainment Schedule with Interactive
TV Enhancements
Viewers can now access interactive content and services via familiar television
remote control
10/11/00 Leading Agencies to promote Wink enhanced Advertising to Clients:
CARAT, STARCOM WW, JWT, GOODBY partner with WINK
9/13/00 Grey Global Group partners with Wink for Interactive Ads
Demo: