Lab groups will run mini workshops to give sponsors a more in-depth look at some research challenges being explored. Most workshops will be offered twice, at 3:30 and 5:30, providing the opportunity to participate in two.
CE2.0 Working Group
Henry Holtzman, V. Michael Bove, Jr. | SESSION II ONLY
CE2.0 is a working group of sponsors and Media Lab researchers who meet regularly to explore design and user-experience issues that arise when consumer electronics devices (which can include an increasingly broad range of consumer products including personal-care devices, toys, and cars) become highly connected, context aware, and radically simple. Meetings involve an in-depth discussion of a specific topic (consumer storage, this time), a review of CE news and trends, and CE2.0-themed analysis of a product that has recently come onto the market. This meeting is open both to long-time CE2.0 participants and to other sponsors who would like to become involved in the working group. The meeting will run through 7:30pm and will include dinner.
Closing the Loop:
Introducing Perturbations to Understand Systems Better
Purely mining data can lead to insights, but correlative ones at best. Ideally one could create hypotheses about the state of the world on the fly, and then introduce perturbations, as small as possible, to test hypotheses with causality. We discuss recent trends in supercomputing and machine learning that shed light on this topic, as well as examples from fields as diverse as epilepsy detection to credit-card fraud. This workshop revisits a workshop conducted two years ago, and will focus on both existing and new ideas and technologies.
How Do People Feel about Your Product?
Large-Scale Emotion Measurement
Elliott Hedman, M. Ehsan Hoque, Rana el Kaliouby, Dan McDuff, Rosalind Picard
Emotions have a large influence on people's attention, perception, memory, and decision-making. Every year, companies spend billions of dollars on surveys and focus groups trying to understand how consumers feel about their products and how these feelings drive product perception and purchase. These traditional methods often take place in a lab where findings are dependent upon customers’ self-reported feelings, which are often inaccurate or less than truthful. What is needed is the ability to capture people’s emotions as they naturally interact with and consume products, services, and media. This workshop will explore new technologies that unobtrusively measure affective experiences and visualize trends across products and large numbers of consumers. We will discuss how these technologies can improve your business's ability to connect with consumers and deliver products that better serve their needs.
Prototyping Innovative Personal Health Applications
Scott Gilroy and John Moore, MD
CollaboRhythm is an open-source platform being developed by the New Media Medicine group to test new models of health care delivery that enable patients to become active participants in their care. It will also serve as a tool for companies to rapidly prototype ideas and perform preliminary evaluations. Come to this workshop to learn more about the capabilities of CollaboRhythm, example prototypes projects that have been built, and how to get started.
Supply Chains, Social Networks, and Sustainability
Leo Bonanni | SESSION II ONLY
In 2009, Tesco and Walmart pledged to add eco-labels to every product on store shelves. But how could they gather environmental data from hundreds of thousands of suppliers? Sourcemap.org is a social network built for supply-chain transparency. Since September 2009, 500,000 online visitors, 5,000 registered members, and some of the world's leading companies have been using Sourcemap to research, visualize, and share supply-chain information. This workshop will present the benefits of using web-based social networking to design, manage, and verify supply chains. Case studies will be presented on how both Fortune 500 companies and rural farmers in India are using the same platform to improve supply-chain visibility. For more information contact leo [at] sourcemap [dot] org or visit www.sourcemap.org.
Smart Customization of Homes and Cars (and Even Shirts)
Kent Larson and Ryan Chin
This workshop will explore how market pressures to deliver more responsive and personalized products can be addressed through modular product architectures, matching algorithms, and persuasive/learning interfaces. We will focus on current research of the Changing Places group to develop scalable strategies for urban housing design and technology that respond directly to the unique needs and values of occupants (CityHome project). We will also discuss how a modular and disentangled strategy for urban vehicles can allow for fine-grained
customization to meet local requirements (CityCar project). Finally, we discuss how a process for creating and delivering custom shirts can use less resources than conventional retail purchased shirts—while increasing customer satisfaction.
Trends in Augmented and Mixed Reality:
Applications for Creativity, Entertainment, and Play
Seth Hunter and Pol Pla i Conesa
This workshop will survey examples of applications that bridge the digital and physical worlds by designing interfaces that merge the properties of both domains. Building on last year's workshop, we will look at four related categories: building your own world, mobile applications, interactive environments, and gaming consoles. Within these categories we will examine trends and focus on deeper engagement (in smaller groups) on how those trends may apply to the brands and initiatives of those sponsor companies attending the workshop.