LittleBits CEO talks new Disney partnership, girls in STEM & immigrant entrepreneurship

via Observer

April 2, 2019

By Nina Roberts

If you’re not an engineer, chances are that a small child playing with the modular electronic toy system littleBits, knows more about powering technology than you do.

LittleBits makes color-coded electronic building blocks that snap together so kids can quickly assemble the pieces to create little machines that blink, rotate, roll, glow, beep and buzz.

Founder and CEO Ayah Bdeir launched littleBits in 2011 and has raised more than $60 million in venture capital funding. LittleBits is headquartered in New York City, where Bdeir moved after earning her master’s at MIT’s Media Lab; she’s originally from Beirut, Lebanon.

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