Unlocking the Power of Goosebumps: The Surprising Emotional Effects of Aesthetic Chills

By Neuroscience News

For the study, researchers investigated the emotional consequences of aesthetic chills and their effect on test subjects’ perception and evaluation of stimuli.

The study included more than 600 subjects. The participants were exposed to a range of movies, songs, and speeches from the ChillsDB, an open-source repository of stimuli that induce aesthetic chills. Those participants who reported experiencing goosebumps, or “the chills” reported more positive valence and increased arousal compared to those who did not experience aesthetic chills.

Related Content