Advancing Wellbeing Seminar Series: BJ Fogg, Part II

February 19, 2015


MIT Media Lab, E14-633


Over the last three years, Dr. BJ Fogg has used email to coach over 30,000 people in a new method of habit formation. This was not his intent at the start. However, as people signed up for his 5-day course each week, he just kept going, day after day, even while on vacation.

From his personal interactions with so many people, he saw patterns in people's struggles to improve their lives. Along the way he revised his coaching to help people focus on small changes, to better recognize and celebrate their successes, and to trust a process of habit formation that does not rely on willpower.
Dr. Fogg's research shows that as people feel successful in making a change—even something very small—they naturally start to change other behaviors. 


Dr. BJ Fogg directs the Persuasive Tech Lab at Stanford University. A behavior scientist who divides his time between industry and academics, Fogg has created new models and methods for changing human behavior. He calls this area “Behavior Design.” He teaches his methods to industry innovators in a series of two-day Boot Camps in Sonoma County. At Stanford BJ creates a new course to teach each year, with topics ranging from mobile persuasion to health habits. His former students have created successful products, such as Pulse and Instagram. BJ is the author of Persuasive Technology: Using Computers to Change What We Think and Do. Fortune selected him as one of 10 “New Gurus You Should Know.” Over the last three years, BJ has personally coached more than 31,000 people in a change method called “Tiny Habits.” For more info, visit http://bjfogg.org and http://captology.stanford.edu.

Host/Chair: Rosalind W. Picard

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