Location

MIT Media Lab

Description

Join Intuit founder Scott Cook and Joi Ito for a session about liberating invention and fueling entrepreneurship in the innovation age. Cook will give a brief presentation on the new skill for liberating invention: leadership by experiment. He’ll share examples of how successful leaders install experimentation systems that fuel entrepreneurship and ignite growth. The brief presentation will be followed by a fireside chat with Ito.

Biographies

Scott Cook co-founded Intuit Inc. in 1983 and now serves as the chairman of the Executive Committee. Before founding Intuit, Cook managed consulting assignments in banking and technology for Bain & Company, a corporate strategy consulting firm. He previously worked for Procter & Gamble, the household products giant, in various marketing positions, including brand manager, for four years. Cook is a member of the board of directors of eBay; Procter & Gamble; the Asia Foundation; the Harvard Business School Dean's Advisory Board; the Center for Brand and Product Management at the University of Wisconsin; and the Intuit Scholarship Foundation. Cook earned an MBA from Harvard University and received a bachelor's degree in economics and mathematics from the University of Southern California.

Host/Chair: Joi Ito