Neuroscientists warn advertisers are trying to 'weaponize sleep' by plugging into your dreams

By Adam Barnes

A centuries-old method used to shape a person’s dreams could become an effective tool for advertisers to subtly manipulate consumers, potentially creating a way to weaponize sleep. 

A group of experts wrote an open letter in June speaking out against corporate use of dream incubation, The Guardian reported. Dream incubation involves “techniques employed during wakefulness to help a person dream about a specific topic.”

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