McKinsey & Co. and LSM ask: Can we understand, and even predict, the relationship between video story content and audience consumption?
An AI algorithm can predict which parts of a film will generate the greatest emotional responses in audiences.
New research can predict how plots, images, and music affect your emotions while watching a movie.
Computers don’t cry during sad stories, but they can tell when we will.
Artificial intelligence (AI) may not be ready to write the next blockbuster movie, but a team of AI researchers from the Massachuset...