Algorithmic Mirror uses the engine of Latent Lab to reveal the hidden profiling practices of social media platforms. Developed in collaboration with Oxford's Synthetic Society Lab and Oxford’s Child-Centred AI Lab the tool uses large language model–based sentence embeddings to reimagine how online activity might be categorized and interpreted. It also allows comparative analysis of different people’s styles and interests.
The project constructs mirrors of algorithmic judgment based on actual media use. By turning opaque inferences into interactive spatial metaphors, the tool invites reflection on how adolescents online footprints may be silently transformed into profiles, and how exploring such mirrors might alter one’s sense of self.