Bright Light

Universal Serial Bus (USB) enables true plug-and-play for peripherals. Simply plug a device in and the computer recognizes it and downloads the drivers--and that's it. Oddly enough, while there are millions of PC's out there with USB ports, many of the ports will never get used, since there are few USB devices. To counter this, we wanted to make a non-traditional object USB compatible, and chose a 16 million color LED lamp that has no moving parts. USB has great potential for making toys easy to hook up to a computer, and the lamp has great potential for changing the way kids play with their toys by introducing entertainment lighting to the home.