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CultureScore: Evaluating Cultural Faithfulness in Video Generation Models

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As video generation models like Veo 3.1 and LTX-2 advance, their ability to accurately represent diverse global cultures remains a critical yet understudied frontier. Current metrics, such as VideoScore, only measure visual quality but offer no mechanism for assessing cultural faithfulness. Consequently, a model that replaces a Namaste with a handshake receives the same score as one that generates the gesture correctly. We propose CultureScore, a compositional evaluation framework that decomposes cultural faithfulness into three granular dimensions: Identity (who is represented), Context (culturally localized background), and Behavior (normative gestures and interactions).

We operationalize this framework through an evaluation suite spanning 10 countries, yielding 6,174 generated videos across three state-of-the-art models. Our evaluation reveals that no current model achieves culturally faithful video generation: the best-performing model reaches only 56.8% overall CultureScore, with Behavior the most challenging dimension, which remains below 52.1% across all models. Furthermore, human preference rankings align directionally with CultureScore but are inverted relative to VideoScore; the highest-scoring model on visual quality was ranked last by annotators, underscoring that cultural faithfulness is an essential criterion for equitable video generation. Data and code are available at this https link.

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