What do customers really think about your company or brand? Using skin conductance sensors, we measure what excites and frustrates customers when discussing topics relevant to your brand. For example, with the National Campaign to Prevent Teenage Pregnancy, we saw conversations about empowerment and abortion upset conservative families. However, talking about the importance of strong families excited and engaged them. Rather than rely on self-reports, physiological measurements allow us to pinpoint what words and concepts affect your customers. We hope work like this will help companies better reflect on how their actions and messaging affect their customer's opinion in more detailed and accurate ways.