The Robotic F.A.C.E. project explores the use of a physical object in the form of a face as a means of user interaction, taking advantage of socially intuitive facial expressions. As a testbed, we use an expressive robotic head, based on the mechanics of a commercial robotic toy that can convey socially strong, non-verbal facial cues to alert and notify. The head, which can be controlled via a powerful serial protocol, is capable of expressing most basic emotions not only statically, but also dynamically, as animation loops that vary some parameter, such as activity, over time.