Advancing Wellbeing Seminar Series: BJ Fogg

February 5, 2015


MIT Media Lab, E14-633


This talk is free and open to the public, and will be a live interaction via Skype.
The Fogg Behavior Model states that for any behavior to occur, three factors must converge at the same moment: motivation, ability, and a trigger. Today’s technology can leverage these factors in new ways, creating potentials for new products that influence people. In this talk, Dr. BJ Fogg will emphasize that technology is not a magic bullet. It’s simply a channel. Designers must create the right psychological experience in order to achieve the outcome they want. The Fogg Behavior Grid can be a guide. It maps out 15 ways behaviors can change. Each has its own psychology and its own set of solutions.
Dr. Fogg's work in academics and industry shows there are only two reliable paths to long-term behavior change: baby steps and change in environment. He will give an overview of these two approaches and explain how they can work together to create lasting change in a person’s life. During this talk he will also invite participants to practice the Tiny Habits method for five days.
This talk is part of the Advancing Wellbeing seminar series at the MIT Media Lab. For information about future talks, please join our mailing list by sending an email to wellness-seminars-join [at] media [dot] mit [dot] edu


Dr. BJ Fogg directs the Persuasive Tech Lab at Stanford University. A behavior scientist who divides his time between industry and academics, Fogg has created new models and methods for changing human behavior. He calls this area “Behavior Design.” He teaches his methods to industry innovators in a series of two-day boot camps in Sonoma County. At Stanford, BJ creates a new course to teach each year, with topics ranging from mobile persuasion to health habits. His former students have created such successful products as Pulse and Instagram. Fogg is the author of Persuasive Technology: Using Computers to Change What We Think and Do (Morgan Kaufmann, 2002). Fortune selected him as one of 10 “New Gurus You Should Know.” Over the last three years, Fogg has personally coached more than 31,000 people in a change method called “Tiny Habits.” For more info, visit http://bjfogg.org and http://captology.stanford.edu Prior talks in this series can be found online at http://www.media.mit.edu/special/groups/advancing-wellbeing.

Host/Chair: Rosalind W. Picard

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