Cities around the world are striving to improve livability by way of reducing dependency on fossil-fuel vehicles. How might we leverage electrification, autonomy and the shared economy to help fulfill this vision while ensuring a convenient flow of people and goods across the city? The Persuasive Electric Vehicle (PEV) is an agile, on-demand, shared, and functionally hybrid tricycle with an expected contribution of 60% emissions reduction and 30% vehicle-distance reduction. We believe that the PEV will constitute a new and indispensable category of vehicles in the emerging constellation of mobility systems. To get there, we are taking a holistic approach to the way we scope our research, prototyping the vehicle interfaces with not just the user, but also the public, the city, as well as businesses and potential operators