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Jim Prochaska on High Impact Digitally Tailored Behavior Change Programs Part 1

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The Transtheoretical Model can be applied with individual patients and entire populations to produce unprecedented impacts. Assessing and understanding the change dynamics at each stage of change can lead to more effective engagement of patients in the change process. Helping patients to set smarter goals can facilitate four effects that predict long-term success across a broad range of behaviors. Robust intervention approaches will be presented that are effective across a broad range of populations. Recent breakthroughs will demonstrate how multiple behaviors can be changed simultaneously with less demands on participants and providers. The goal is to not only reduce health risk behaviors, but also enhance positive domains of health and wellbeing.

Biography

James O. Prochaska is director of the Cancer Prevention Research Center and professor of clinical and health psychology at the University of Rhode Island. He is the author of over 400 publications, including three books: Changing for Good, Systems of Psychotherapy, and The Transtheoretical Approach. He is internationally recognized for his work as a developer of the stage model of behavior change. He is the principal investigator on over $70 million dollars in research grants for the prevention of cancer and other chronic diseases. He is the founder of Pro-Change Behavior Systems. Dr. Prochaska has won numerous awards including the Top Five Most Cited Authors in Psychology from the American Psychology Society, an Innovator’s Award from the Robert Wood Johnson Foundation, and is the first psychologist to win a Medal of Honor for Clinical Research from the American Cancer Society.

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