Project

Theme | Viral Political Action

Groups

Friends don’t let friends vote alone.

We construct bottom-up ways to get people civically engaged, specifically to vote. The idea is independent, culturally and community-based ways to reinforce participation. We replace centrally radiated messaging and mobilization with local, iterative, and potentially orthogonal cues that diffuse through a population. Experiments this term address voting as a teachable moment where people might openly accept new information, discuss it, and encourage others to join. While issues may be increasingly national (in any nation) discussion and action remains local; the challenge is to energize it and by doing so engender critical thought about issues and people. Our projects will be tested in the US mid-terms in November and can shed new light on decentralized mobilization of ideas in all areas.

Friends don’t let friends vote alone.

We construct bottom-up ways to get people civically engaged, specifically to vote. The idea is independent, culturally and community-based ways to reinforce participation. We replace centrally radiated messaging and mobilization with local, iterative, and potentially orthogonal cues that diffuse through a population. Experiments this term address voting as a teachable moment where people might openly accept new information, discuss it, and encourage others to join. While issues may be increasingly national (in any nation) discussion and action remains local; the challenge is to energize it and by doing so engender critical thought about issues and people. Our projects will be tested in the US mid-terms in November and can shed new light on decentralized mobilization of ideas in all areas.